The Social Media for Social Good Summit

This week has been a momentous one for individuals interested in using social media and technology to improve the state of the world. Mashable, in conjunction with the United Nations Foundation, the United Nations Development Project, Ericsson, the Bill and Melinda Gates Foundation, and 92Y have curated a multi-day event that speaks to the many corners [...]


Three Ways Manufacturing Companies Benefit From Social Media

Some manufacturers are skeptical about social media marketing. While over 80 percent of B2B businesses have social media, and over 90 percent of B2B business decision makers use social media personally, only about 30 percent of manufacturers use social media. Kaplan Social Media exists to close this gap, and eliminate this discrepancy. In this article [...]


B2B Companies Cite Social Media as Important For Lead Generation

This article discusses how social media is an important source of lead generation for B2B companies. From KO Marketing Associates: According to The 2012 State of Inbound Marketing released in February by HubSpot, social media has become an important source of generating leads over the past six months.  The report is based on responses from 972 professionals, [...]


Five Tips For Manufacturers to Get Started on Social Media

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

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Kaplan Social Media CEO Auren Kaplan has managed social media accounts and blogs for Software-as-a-Service (SaaS) company POOL4TOOL America, Ann Arbor non-profit Center for Automotive Research, startup co-working space The HUB LA, cause-integrated company CAUSECAST and global blog Huffington Post.

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