10 Powerful Tips to Increase Fan Engagement on Facebook
From Jeff Bullas:
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.
Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!
Business is Still Learning How to Use Facebook
Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.
The questions often being asked are
1. How often should we post?
2. What type of posts will drive fan engagement?
3. When should we publish our wall updates?
Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.
The findings reveal some interesting ways to increase the success of your Facebook marketing.
Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.Kaplan Social Media is a full-service social media marketing agency located in Detroit, Michigan. Kaplan Social Media Detroit social media marketing company has expertise in Facebook, Twitter, Google+, blogs, Flickr, YouTube, Pinterest, WordPress, Content Strategy, Cause Marketing, email marketing including Aweber, Constant Contact, and Mailchimp, and social media account setup, social media management and social media consulting. Kaplan Social Media serves clients nationwide, locally in the metro Detroit area in Ann Arbor, Auburn Hills, Berkeley, Beverly Hills, Birmingham, Bloomfield Hills, Commerce, Detroit, Dearborn, Farmington Hills, Flint, Franklin, Grosse Pointe, Livonia, Novi, Oak Park, Oakland County, Pontiac, Royal Oak, Southfield, St. Claire Shores, Sterling Heights, Troy, Warren,and West Bloomfield, and throughout the Midwest.