20 Creative Ideas for #SocialMedia Content That Engages With Your Customers
From FireBrandTalent.com:
Creating content to publish to your Blog or Facebook page can be a challenge.
Sometimes it is just coming up with the ideas for the topics that becomes a roadblock to keeping your blog articles fresh and interesting.
What you have to keep in mind is that social networks and social media are now multimedia rich and people actually prefer a “screen shot” or an image to explain a concept.
Others will prefer a short video or even a Powerpoint presentation that has been uploaded to Slideshare (the YouTube of presentations).
So you need to think beyond “Text” and consider your multimedia options.
Companies and brands are now publishers
Everyone is now a publisher as social media has provided easy to use tools which have put a personal printing press in everyone’s hand.
We are not only creating but sharing this content on desktops, laptops, iPads and smart phones to our Facebook and Twitter streams. The mobility of the smart phones has accelerated this publishing revolution that allows us to share anytime and anywhere as the impulse takes us.
The more engaging the content, whether it is a video or text the more likely it is to be shared.
The “Content” explosion
To put some perspective on the scale of this on-line publishing phenomenon here are some facts and figures:
- In 2010 on Facebook alone there were 30 billion images published by millions of “authors”
- 5 Billion Photos published on Flickr by 2010
- YouTube figures reveal that 48 hours of YouTube videos are uploaded every minute as of May, 2011
- It is estimated that over 330 million blog posts are published every year
Content is what drives people to subscribe to blogs, search on YouTube and play on Facebook. Internet users are looking for information and content that
• Informs
• Educates
• Solves problems
• Entertains
The Thirst for Knowledge
In a knowledge economy the thirst for information and meaningful content is never ending.
If you dig deeper into the term “social media” you will be reminded that content can be any type of media and format. Media in all its formats that was previously hidden on personal computers or buried in files offline can be published to a variety of social media platforms that host and make public your previously unpublished media. These include social media platforms such as Flickr for photos and images as well as Slideshare for presentations such as your last Powerpoint workshop.
I often hear questions from new and aspiring bloggers about what should you publish and how do you find the inspiration for the content. It isn’t difficult if you start to let the imagination run free.
