B2B Companies Cite Social Media as Important For Lead Generation

This article discusses how social media is an important source of lead generation for B2B companies. From KO Marketing Associates: According to The 2012 State of Inbound Marketing released in February by HubSpot, social media has become an important source of generating leads over the past six months.  The report is based on responses from 972 professionals, [...]

Five Tips For Manufacturers to Get Started on Social Media

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

Video Marketing for Manufacturing Companies

Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]