Three Ways Manufacturing Companies Benefit From Social Media
Some manufacturers are skeptical about social media marketing. While over 80 percent of B2B businesses have social media, and over 90 percent of B2B business decision makers use social media personally, only about 30 percent of manufacturers use social media. Kaplan Social Media exists to close this gap, and eliminate this discrepancy. In this article [...]
Video Marketing for Manufacturing Companies
Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]
Center for Automotive Research Endorses Kaplan Social Media
Kim Hill, Director of the Automotive Communities Partnership and Sustainability & Economic Development Strategies group at the Center for Automotive Research, offers his testimonial on the social media work in automotive, economic development and manufacturing of Kaplan Social Media Founder and CEO Auren Kaplan. Kaplan Social Media is a full-service social media marketing agency located in [...]
Presentation: Social Media for Manufacturing
We at the Kaplan Social Media team loved this SlideShare about social media and its potential uses for the manufacturing community. Because Kaplan specializes in social media for manufacturing companies, we believe this slideshow will be of benefit to manufacturing companies thinking about including social media in their marketing, advertising and branding efforts. Browse through [...]
Content Marketing is Exploding at SXSW
From SocialMediaToday: My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the notion that the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a [...]
