Three Ways Manufacturing Companies Benefit From Social Media

Some manufacturers are skeptical about social media marketing. While over 80 percent of B2B businesses have social media, and over 90 percent of B2B business decision makers use social media personally, only about 30 percent of manufacturers use social media. Kaplan Social Media exists to close this gap, and eliminate this discrepancy. In this article [...]

Five Tips For Manufacturers to Get Started on Social Media

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

Video Marketing for Manufacturing Companies

Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]