Presentation: Social Media for Manufacturing

We at the Kaplan Social Media team loved this SlideShare about social media and its potential uses for the manufacturing community. Because Kaplan specializes in social media for manufacturing companies, we believe this slideshow will be of benefit to manufacturing companies thinking about including social media in their marketing, advertising and branding efforts. Browse through [...]

Content Marketing is Exploding at SXSW

From SocialMediaToday: My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the notion that the stuff that used to belong to PR and to the communications department has been hijacked by marketing.  Put more diplomatically, there is both a [...]