Three Ways Manufacturing Companies Benefit From Social Media

Some manufacturers are skeptical about social media marketing. While over 80 percent of B2B businesses have social media, and over 90 percent of B2B business decision makers use social media personally, only about 30 percent of manufacturers use social media. Kaplan Social Media exists to close this gap, and eliminate this discrepancy. In this article [...]

B2B Companies Cite Social Media as Important For Lead Generation

This article discusses how social media is an important source of lead generation for B2B companies. From KO Marketing Associates: According to The 2012 State of Inbound Marketing released in February by HubSpot, social media has become an important source of generating leads over the past six months.  The report is based on responses from 972 professionals, [...]

Five Tips For Manufacturers to Get Started on Social Media

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

Video Marketing for Manufacturing Companies

Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]

Social Media For Manufacturing: Look to the Supply Chain

When developing a sound social media strategy for a manufacturing company, a very good idea is to define the various different elements in your supply chain – from technology providers to service providers, all the way up and down the chain. Then, craft a social media strategy with an eye towards including every element of [...]

Center for Automotive Research Endorses Kaplan Social Media

Kim Hill, Director of the Automotive Communities Partnership and Sustainability & Economic Development Strategies group at the Center for Automotive Research, offers his testimonial on the social media work in automotive, economic development and manufacturing of Kaplan Social Media Founder and CEO Auren Kaplan. Kaplan Social Media is a full-service social media marketing agency located in [...]

Presentation: Social Media for Manufacturing

We at the Kaplan Social Media team loved this SlideShare about social media and its potential uses for the manufacturing community. Because Kaplan specializes in social media for manufacturing companies, we believe this slideshow will be of benefit to manufacturing companies thinking about including social media in their marketing, advertising and branding efforts. Browse through [...]

How Social Media Networking Can Help Your Manufacturing Business

From Twamasnet: A Break with Branding Tradition By Beth Goodbaum A few of the most prominent social networking sites are already within their five year anniversary mark, leaving B2B marketing leaders with a choice: go with the flow or stay the traditional branding route.  As manufacturing web pages gradually undergo format changes from simple text [...]

20 Creative Ideas for #SocialMedia Content That Engages With Your Customers

From FireBrandTalent.com: Creating content to publish to your Blog or Facebook page can be a challenge. Sometimes it is just coming up with the ideas for the topics that becomes a roadblock to keeping your blog articles fresh and interesting. What you have to keep in mind is that social networks and social media are now multimedia rich and [...]

Facebook Introduces Timeline For Brand Pages

Our favorite authors at Mashable had this to say about the new “timeline” feature for Brand pages. Here’s what’s new: 1. Updated Look and Feel What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. It employs a cover photo at the top of the Page, and the Page is [...]