B2B Companies Cite Social Media as Important For Lead Generation

This article discusses how social media is an important source of lead generation for B2B companies. From KO Marketing Associates: According to The 2012 State of Inbound Marketing released in February by HubSpot, social media has become an important source of generating leads over the past six months.  The report is based on responses from 972 professionals, [...]

10 Powerful Tips to Increase Fan Engagement on Facebook

From Jeff Bullas: Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing [...]