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Five Tips For Manufacturers to Get Started on Social Media

Posted by Auren E. Kaplan on May 26, 2012 · Leave a Comment 

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

Filed under Blog, Front Page Blog, Manufacturing · Tagged with add value, add value to audience, b2b market, build your network on LinkedIn, conversations, desktap, Detroit, educational tone, expertise, Facebook, Google+, HR efforts, integrate social media with website, interacting with customers, interesting social media, laptop, LinkedIn, manufacturers, manufacturing, marketing challenges, Michigan, Milwaukee, mobile device, newsworthy information, relevant LinkedIn groups, sales message, secure your brand, Shane Fell, smart marketers, social media, social media HR, social media listening, social media manufacturing, social media tools, social media voice, Top Floor Technologies, Twitter, Twitter feed, Wisconsin Manufacturing Extension Partnership, younger generation workforce

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Kaplan Social Media CEO Auren Kaplan has managed social media accounts and blogs for Software-as-a-Service (SaaS) company POOL4TOOL America, Ann Arbor non-profit Center for Automotive Research, startup co-working space The HUB LA, cause-integrated company CAUSECAST and global blog Huffington Post.


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