The Social Media for Social Good Summit

This week has been a momentous one for individuals interested in using social media and technology to improve the state of the world. Mashable, in conjunction with the United Nations Foundation, the United Nations Development Project, Ericsson, the Bill and Melinda Gates Foundation, and 92Y have curated a multi-day event that speaks to the many corners [...]

Five Tips For Manufacturers to Get Started on Social Media

Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]

Video Marketing for Manufacturing Companies

Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]

How Social Media Networking Can Help Your Manufacturing Business

From Twamasnet: A Break with Branding Tradition By Beth Goodbaum A few of the most prominent social networking sites are already within their five year anniversary mark, leaving B2B marketing leaders with a choice: go with the flow or stay the traditional branding route.  As manufacturing web pages gradually undergo format changes from simple text [...]

20 Creative Ideas for #SocialMedia Content That Engages With Your Customers

From FireBrandTalent.com: Creating content to publish to your Blog or Facebook page can be a challenge. Sometimes it is just coming up with the ideas for the topics that becomes a roadblock to keeping your blog articles fresh and interesting. What you have to keep in mind is that social networks and social media are now multimedia rich and [...]

10 Powerful Tips to Increase Fan Engagement on Facebook

From Jeff Bullas: Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing [...]